top of page

Taptalk! Product Innovation

Writer: Emma Cheuk
Emma Cheuk
Nov 5, 2024
1 min read

Updated: Feb 9, 2025




TapTalk is a plug-in for mobile webpages that sets people talking about what they have read. Users can now enjoy an enhanced news reading experience – by participating in conversations while having weigh-in from experts.


Type

Web Plug-in Device


Year

2020


Skills

Business Solution, Digital Product, Design Thinking


Softwares

Figma; Adobe XD; Adobe Premiere Pro


We wanted to solve the problem of millennial users who are increasingly skeptical and detached with the way news is presented, and create an intuitive and alternative platform for them to participate and create conversations. Our plug-in allows users to comment on specific paragraphs of a news article, as well as filter out toxic comments to reduce clutter. A separate tab for experts in the related field can value-add and help the reader gain further insights on the issue discussed in the article.


My role

Working with journalists, programmers and designers, I was assigned as a designer and was in charge of coming out product ideas, designing user interfaces, conducting user tests and resolving issues with my team.


Development Processes




Final Pitch


bottom of page