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TCM Marketing and Branding

TCM Marketing and Branding

Type

Brand and Business Revamp

Skills

Social Media Marketing, Brand Design, Business Solution, Visual Merchandising, Photography

YEAR

2023

I worked as a Marketing, Design Executive at the Makuang Healthcare Group in 2022. During this period, I initiated marketing, digital and visual mechandising revamp for the Traditional Medicine Brand Wong Yiu Nam and achieve significant sales growth of 10% within 3 months with minimum budget.

Digital Marketing: (Sole Management) 

  • Bilingual Social Media Setup and Content Creation- Photography, Creatives & Copy Writing 

  • Achieving 22k monthly organic reach, reaching 300 followers in two weeks without using any marketing budget

  • Achieved 10% sale growth within 3 months


Research & Development (R&D)

  • Visual Merchandising; Product Innovation; Website Revamp; Market Research.

  • Skilled in website revamping through image renewal using photography, photo editing and creative design techniques.

  • Proficient in reading Javascript and PHP website frameworks.

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